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Providence RI Full Time Posted: Friday, 12 April 2019
 
 
Applicants must be eligible to work in the specified location

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we're committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

Function/Purpose:

Hasbro's US Marketing Team has an immediate need for a passionate, results-oriented, innovative marketer to lead key initiatives for the Franchise Brands team on My Little Pony, Baby Alive and Collectibles. In this critical, high-profile role you will drive the development and execution of brand strategy and cohesive marketing plans, and the management of brand financials and budget to achieve revenue and profitability targets for a portfolio of brands. Partnering with internal and external resources, you will develop and execute integrated consumer and retail programs and ensure executional excellence, managing brand programs on time and budget.

Primary Duties and Responsibilities:

  • Drive the continued growth of key Girls Franchise Brands: My Little Pony and Baby Alive, as well as manage the portfolio of existing and new Girls Collectible brands.
  • Lead a team of direct reports in the development and execution of US Market strategic business plans.
  • Create, execute, and manage fully integrated marketing plans, including consumer communications strategy, comprehensive media plans and consumer promotions.
  • Develop brand financial strategies including pricing, ship plans, and budget management across all categories.
  • Responsible for P&L which specific focus on driving brand revenue and profitability against financial targets.
  • Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build.
  • Analyze and track POS performance and utilize data to drive decision making.
  • Provide timely and consistent communication of brand activity and key information.
  • Provide strategic input and direction to Global Brand Teams on product lines, financials and marketing toolkit assets.
  • Partner with US Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations.
  • Drive growth and relevancy across other Categories beyond toy, through partnership with our Consumer Products team.

Education and Experience Requirements:

  • Minimum of 8 years of progressive brand/strategy experience in forward thinking consumer organization.
  • Experience incubating and bringing to market new entertainment brands a plus.
  • Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred.
  • Functional experience and/or knowledge will include:
    • Proven ability to transform a strategy and vision into actionable plans in a rapidly-changing fast-paced organization.
    • Expertise at implementation of a fully integrated marketing plan.
    • Ability to collaborate and influence cross-functionally.
    • Strong relationship building and maintenance skills.
    • Outstanding verbal, presentation and written communication skills.
    • Ability to make informed decisions quickly to keep performance on track.
    • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
    • Expertise managing, coaching, and mentoring direct reports.

Join us and be part of creating the world's best play experiences.


Providence RI, United States of America
Hasbro
Hasbro
JS11329-EN_US
4/12/2019 11:09:26 AM


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