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Memphis, Tennessee Full Time Posted by: Titan Brands Posted: Friday, 11 June 2021
 
 
Applicants must be eligible to work in the specified location
Position Summary

Titan Brands is a Top 500 Internet retailer; our near triple digit year over year growth each of the last 5 years has only been achieved through true start-up mentality and passion for growth. Continued development of a world class team of talent recruited from inside and outside of the company, new product offerings, new distribution centers, and the utilization of data and new technology are the key components that will drive us into the Top 100.

The PPC Paid Search Advertising & SEO Specialist is responsible for daily management of paid advertising and identifying digital advertising opportunities with the goal of increasing traffic, sales, and brand awareness as well as managing SEO. This position will work to define company strategy and communicate it to as well as manage Advertising and SEO agencies. They understand full-funnel, contributing to the strategy, and executing and adjusting the plans to drive results.

In the Paid Advertising and SEO Specialist role, you will:

  • Be a key contributor to the strategy, execution, measurement, and adjustment of paid search campaigns through managing and working closely with advertising agencies to ensure goals are met and strategy is followed.
  • Be accountable for the effectiveness of paid search, display, shopping, social, and video advertising campaigns to ensure ads are performing, aligned with business goals and objectives, and targeting the appropriate audience(s).
  • Define metrics, run analytics, manage reporting, and agency communications.
  • Participate in integrated marketing campaign planning with team members.
  • Share best practices, industry news and trends, and ideas for improvements with team.
  • Monitor and optimize campaigns to performance goals.
  • Conduct analysis that results in actionable insights and data-driven recommendations.
  • Manage budgets across brands and campaigns and provide strategy and investment recommendations.
  • Identify, communicate, and act on opportunities and risks proactively.
  • Ensure campaigns and ads follow best practices.
  • Drive innovation within campaigns and channels.
  • Report and present performance and recommendations to stakeholders.
  • Collaborate with agencies and marketing team to test and optimize targeting, creative assets, and messaging to improve ROI.
  • Deliver and grow highly engaged and converting organic traffic to all Titan Brands websites.
  • Ensure adherence of SEO best practices.
  • Help establish project roadmaps which will lead to improved site authority.
  • Research on opportunity/demand; implementation of on-page optimizations for improved traffic and conversion.
  • Perform ongoing keyword research and optimizations.
  • Track and report on landing page and keyword performance.

To do this, we believe you should have:

  • High level of organization and attention to detail
  • Ability to analyze data and be a problem solver
  • Ability to communicate effectively and maintain consistent contact with Marketing team
  • Ability to communicate effectively with engineering and product teams in order to evangelize SEO
  • Excellent written and interpersonal communication skills.
  • 1+ years professional experience with Google Ads, PPC campaign management, Google Analytics, Google Tag Manager; and SEO tools like: Google Search Console, Lighthouse, ScreamingFrog, SEO Clarity or similar Keyword Tracking tools
  • Understanding of SEO best practices
  • First-hand experience in all Google Ad campaign, ad types, ad creation, keyword research
  • Comprehensive knowledge and use of all Google Ad platform features
  • Google Ads Certification
  • Ability to learn about and understand new tools that assist in the optimization and managing of campaigns.
  • A well-rounded understanding of marketing challenges and opportunities, including seasonal impacts.
  • Experience working independently and prioritize work effectively to meet deadlines.
  • A passion for learning and to stay on top of the latest digital advertising trends, channels, and formats.
  • Extensive experience understanding audience types and how they will change depending on the platform you are using.

Reporting:

Reports to: Senior Marketing Manager

Where we need you:

  • Job Location: Memphis, TN
  • Job Type: Full-Time

What's in it for you?

At Titan Brands, we are excited to share our growth with our community and cultivate top talent from all across the nation to be a part of our future. Offering job opportunities in just about every facet of the business, including enhanced internship programs and revitalized development plans for our staff.

Titan's growth atmosphere offers a different kind of culture that thrives on the CORE values our founder established in the very beginning. To be part of the Titan team, your Commitment to the brand promise will be vital - the Opportunity you'll be given to be successful will be unmatched - the Relationships you'll build here could last you a lifetime - and you'll be part of the Evolutionary Legacy of Titan Brands.

Don't get us wrong, Titan's fast-pace, high growth environment can be a whirlwind; but the empowerment formed from this opportunity to flourish in your role is unique; you simply won't find it anywhere else. If we've captured your interest and you want to be a part of our rapidly growing team, apply now and let us know why you're the perfect fit for Titan.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. . Requirements:

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Memphis, Tennessee, United States of America
Titan Brands
Titan Brands
JS137284960/1203836948
6/11/2021 9:44:36 AM

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